Adidas Originals to launch debut NFT collection

Diagram Blockchain

Adidas Originals to launch debut NFT collection

The iconic sportswear brand recently partnered with three distinguished members of the NFT space: Bored Ape Yacht Club, GMoney and PUNKS Comics, to advance metaverse ambitions.

Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse.

Although details on the supply are sparse at this time, it has been revealed that the digital asset will serve as an access token, promising holders’ exclusive access to future merchandise, physical and digital product and services, rewards within the newly attained land plot in The Sandbox, and more.

The collection’s sale will commence via the company’s official website on Dec. 17 at a price of 0.2 ETH, equivalent to approximately $810 at the time of writing.

Cointelegraph spoke to NFT influencer GMoney to discuss his expectations for Adidas’ emergence into the NFT market:

GMoney spoke about his role in supporting the brands entrance into the space in a culturally-conscious way, stating:

“I have been speaking to them since April, helping to guide them in their strategy, offering feedback on ideas, to make sure that they enter the space in a truly authentic manner. And I think we’re seeing that play out now, as Adidas has had the most authentic entry into the space so far.”

Over the last few months, a number of established corporations, celebrities and cultural influencers have declared their intentions to develop or participate within the NFT and metaverse space as the opportunities of Web 3.0 become evident.

On Tuesday, fellow sportswear brand and direct competitor Nike unveiled their presence in the metaverse space with the acquisition of virtual sneaker brand RTKFT. The undisclosed purchase succeeded RTFKT’s highly-successful CloneX avatar drop, an NFT project Cointelegraph discussed in-depth with one of the co-founders, Chris Le in early October this year.

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