Home » Business Gamer-hate: Ubisoft’s new NFT project video gets 96% dislike ratio Business Reading 4 min Views 4 The top comment on Ubisoft’s YouTube video introducing its NFTs has more likes than the actual video and slams the firm for “milking” money from its customers. French gaming giant Ubisoft Entertainment SA’s new nonfungible token (NFT) project, Quartz, is facing strong pushback from the gaming community. Ubisoft unveiled the beta launch of Quartz via a brief YouTube video on Wednesday that has 214,721 views at the time of writing. The project aims to combine NFTs and blockchain technology with existing AAA game titles and announced Tom Clancy’s Ghost Recon Breakpoint as its first game to officially integrate NFTs. The video introduces Quartz as a platform that enables gamers to “collect the first playable and energy-efficient Ubisoft NFTs” that are dubbed as “Digits.” YouTube recently changed its policy to hide the number of dislikes a video on its platform gets; however; the number can still be accessed by Google Chrome extensions. Upon using an extension, the video currently shows 1,400 likes and 37,000 dislikes, which equates to a dislike ratio of roughly 96%. One of the top comments on the video from user OperatorDrewski currently has 2,600 likes with zero dislikes and blasts Ubisoft’s NFT project as a quick cash grab as opposed to improving the overall gaming experience: Because of my personal view of NFTs and not because of the environmemt entirely, I will now proceed to uninstall anything related to you right now and cease further purchases of your games. That is all. For people that dislike Current Ubi's marketing, just stop buying. — Skyeeeely – Lazy VStreamer Cat 🐈 (@Sukaaaily) December 7, 2021 A Wednesday post over on the r/gaming subreddit page on Reddit shows a concerted effort to boycott the new NFT project. The post titled “Do not support ‘Quartz’, the new NFT Ubisoft marketplace” from u/WolverineKuzuri93 currently has 2,500 comments and an upvote ratio of 93% at more than 13,400 upvotes. The Redditor highlights similar issues to the top commenter on YouTube, noting: “We have to stand against this practice. […] This is just another way to nickel and dime players with cosmetics rather than focusing on making quality products with depth. We have to let companies know this is anti-consumer.” “I’m not entirely against the concept of using an NFT style system for digital games. For example, actually owning your digital copy rather than just a license so you can sell it to another user’s account. That’s actually the future of digital gaming. What I’m against is how Ubisoft are doing it with in-game items,” they added. Gamer backlash to NFTs This is not the first time a major firm has been flamed for looking at or launching into the world of NFTs. Cointelegraph reported last month that community messaging app Discord was forced to walk back its Ethereum-based NFT integration plans after the gamer community bombarded CEO Jason Citron. Citron initially teased his firm’s plans via a screenshot of a beta feature showing Ethereum NFT wallet support. However, he was promptly hounded with thousands of comments calling on him to abandon the plans, along with users threatening to cancel their paid Nitro subscriptions. Reddit: OpenSea walks back on IPO plan following community backlash Unlike the case of Ubisoft, where the community appears to be peeved by what they assert is a cash grab, the crypto-skeptics on Discord believe that NFTs are a Ponzi scheme and damage the environment due to the energy required to mine cryptocurrencies. Cointelegraph has reached out to Ubisoft representatives for comment and will update the story if they respond.